Final Major Project: IoP Symposium Talk – Christiane Monarchi – 20-02-18
Christiane Monarchi spoke to #iopSymposium18 live from London via the Big Blue Button platform.
Set up and runs the online magazine Photomonitor. It promotes photography in the UK and Ireland.
The magazine supports emerging writers.
It has no camera adverts
It is free
Launched in December 2011
Simple listings are free
Larger listings which have more information pages have a cost.
More likely to get a ‘yes’ if an idea is pitched that is outside of London. London is a saturated market
Commissioning content – key points:-
UK / Irish focus – balance regional coverage of UK and Ireland. The intention is to have a large base of artists and venues
Established vs. emerging – balance blend of artists and writers
Vintage vs. contemporary – include a spectrum of content
Timely features – reviews should be published while work is still being exhibited
Word count – important for the budget but not for the format – around 1000 words
Engaging writing – no set style, but written for print, not blog
Publishing considerations – key points:-
Editorial/advertising separation – contributors suggestions drive content commissioning
Monthly commissioning budget – based on the amount of advertising and listings fees paid in
Rotate contributors – more than 200 contributors so far, recommendations of others are welcome
Content growth – timely and consistent publication of features Social media – sharing links for maximum exposure
What does the future hold?
Publishing photography magazine with UK and Irish focus in addition to the online version
Interactive talks and streamed content
Growing readership and revenue
Expanding a free platform to sell something
Hiring others to help deal with the growth